Pharmaceutical Color Measurement

Today’s pharmaceutical market is vastly different from the first pills of ancient Egypt, which were small round balls containing medicinal ingredients and mixed with clay or bread. Today’s gel caps boast over 80,000 color combinations, and continuous advancements in technology consistently bring new and colorful coating products to market. Color is the most fundamental part of a drug’s personality with the unique ability to create emotional appeal, communicate functional values and benefits and distinguish one brand from another.

Meeting All Your Challenges

Color continues to play an increasingly important role in the success of any pharmaceutical product, from helping consumers to distinguish between different medicines, to the synaesthetic effects of color and its association with taste and smell, and even color temperature as it relates to the perception of a medicines performance. More and more, unique colors are used to create a brand image and identity that resonates with consumers and differentiates from the competition.


HunterLab understands the challenges that pharmaceutical manufacturers face in ensuring precise color management and color quality control. We also understand the need to comply with USP (United States Pharmacopeia) and EP (European Pharmacopoeia) standards. From liquids to powders, to pills and capsules, HunterLab offers the broadest range of color measurement solutions in the industry, including portable, benchtop and online colorimeter and spectrophotometer instruments tailored to every need and budget.


Industry-Leading Innovation And Experience

Dedicated to worldwide support through local representation, HunterLab provides over 60 years of experience to meet the color measurement needs of customers around the world. We offer the industry’s most comprehensive set of end-to-end solutions – an integrated package of resources, from the complete array of colorimeter instrumentation, software, and support services to training, education, and decades of application knowledge.


For more information about the value of quantitative vs. visual color measurement methods for your product, review this definitive webinar:



For more information on IQ/OQ/PQ for color measurement instrumentation for ensuring performance and meeting regulatory requirements for pharmaceutical, review this webinar: