Transparent Beverage Color Measurement

Liquid refreshments, or ‘beverages’, consist of a broad group of consumable liquids – ranging from carbonated soft drinks, fruit/vegetable juices, and milk to coffee, tea, and hot chocolate, as well as, spirits. Beverages form a key part of the culture of human society, and major brand owners know the importance that color appeal and color consistency play in a consumer’s decision to purchase. That’s why many of the world’s leaders in beverage production, like Coca-Cola, PepsiCo, Unilever, and Lipton, to name a few, rely on HunterLab’s 60+ years of experience and knowledge in providing color measurement solutions to the beverage market.