Snacks Color Measurement

Today’s ‘on-the-go’ pace finds consumer eating patterns changing from the traditional three main meals per day to several smaller meals, as many as 8-9, throughout the day. This trend is followed by healthier snack foods outpacing indulgent snack foods 4 to 1. As convenient, nutritious snacks or mini meals increase in demand, the world’s top snack food producers like PepsiCo, Kellogg, Frito-Lay, and Keebler rely on HunterLab solutions to help ensure color quality, a key attribute to a consumer’s decision when purchasing snack foods.

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Snack foods are quite varied, from potato chips to roasted nuts and pretzels, and from crackers to candy and peanut butter. They range in flavors that include sweet, sour, bitter, salty, savory, metallic and even pungent. Measurement techniques will vary depending on the snack food type, which often includes coarse, non-homogeneous and irregularly shaped food products.

Most snack foods will be opaque in nature so are best measured using a Directional 45°/0° reflectance instrument. This is the measurement mode and geometry that most closely matches the way the human eye ‘sees’ color. It is also important to ensure the instrument has a large area view since the snack food will typically be contained in a sample holder like a petri dish or bowl.

Many of HunterLab’s spectrophotometers are versatile enough to accommodate most applications of color measurement. However, based on 60+ years of experience and a thorough understanding of our customers’ needs and product use, these particular instruments are most suited for this industries application:


NEW Aeros Smart noncontact spectrophotometer provides the unique ability to easily and accurately measure inconsistent, heavily textured, non-uniform samples.

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ColorFlex EZ (45°/0° Geometry, Reflectance, 400-700 nm)
40% of our customers prefer this instrument because of its compact design and integrated display, so does not require a PC and external software.

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D25 NC

Combining its unique automated motion with the ability to measure and average up to 5 readings per second, the D25 NC is unsurpassed in its ability to accurately measure large, irregular shaped samples of any type.

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LabScan XE (Directional 0°/45° Geometry, Reflectance, 400-700 nm)
10% of HunterLab customers select this instrument for its large 44 mm (1.75 inches) measuring port, and for its level of sophistication, simplicity, and versatility.

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SpectraTrend HT – Compact Online Spectrophotometer
HunterLab’s next generation SpectraTrend HT spectrophotometer takes color quality control to its highest level with 0/30 design for ultimate precision.

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